This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor.
Each follow-up post in this series will take one idea from the manifesto and explore it via example and metaphor for greater comprehension.
To view full size image – copy and paste
https://unbounce.dialedindev.ca/photos/landing-page-manifesto.gif
into your browser (we’re experiencing a bug – so this is the easiest way to see it big).
— Oli Gardner
About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
